Conversion Optimization Is The New SEO

Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search marketing is 1% about getting the click and 99% about what you do next. Starting here in 2010, conversion optimization is the new SEO. To be sure, SEO is …

10 tips to engage the press on your website

There really is no excuse for an online business not to have an effective and up-to-date press page. However, when researching company information for articles or for current news, it's disheartening to discover how many businesses are not making the most of this valuable area of their website. On a daily basis I trawl through …

Marketers moving DM budgets to social media

Among today's marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe. It’s not just the Pope and the Catholic Church who are going social. According to multi-channel marketing firm …

Simplified Internet Marketing for Small Business Owners

If you’re confused about where to start with your online marketing, never fear. Here’s a quick breakdown in four simple steps outlining what you should do first to market your business locally online: 1. Obviously, Internet marketing for small business starts with getting a website. Well, duh. However obvious this may seem, there are a …

Study Finds Marketers Embracing Social Media Marketing In A Big Way

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Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. The survey of over 800 of accommodation website Hotel.com's customers found that over three-quarters (79%) seek out online reviews on which …

Learning From the Best of the Best in Online Marketing

Staying on top of the latest online marketing trends requires an extraordinary amount of time and resources. Because of that, our team at ClickZ -- under the leadership of Mike Grehan -- is committed to building upon our 13-year legacy as a central source for in-depth news, stats, commentary, best practices, and how-to's in online …