Find Your Market’s Sweet Spot

When you make the right offer to the right client, you can't miss. This article has been excerpted from No B.S. Sales Success in the New Economy by Dan S. Kennedy, available from Entrepreneur Press. A new sense of "responsible consumerism" has spread--or, if you take a very long view of history, returned--and people now …

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything. As every dedicated watcher of Mad Men knows, advertising is built on the genius of ideas. Inspiration can strike from any corner (and in every flashback). And beware: Even the greatest ideas are fleeting. But every now and then, an idea comes along that changes …

5 Marketing Strategies You Must Use to Thrive in Any Economy

I stumbled on a free report by the National Association of Marketing Professionals claiming that by consistently usingĀ  5 marketing strategies will help keep your business strong and healthy in any economy. . . . These 5 strategies come under the headings: Know your ideal client. Have a fail-proof lead generation system. Have a professional …