Rochester businesses: Online social media had a big year

Online social media sites such as Facebook and Twitter really went to work in 2009. Previously the domain of college kids, geeks and garage bands, social networking caught the interest of businesses last year. That trend is only heating up for 2010. One Rochester company, MLT Group Advertising & Marketing, is adding social media planning …

Social media terms are Words Of The Year 2009

Words from the world of technology and social media are among those identified as the "Words of the Year 2009" in a list commissioned by Oxford University Press. The New Oxford American Dictionary had already announced the verb 'unfriend' ("To remove someone as a 'friend' on a social networking site such as Facebook") as its …

5 Steps to Brand Building

Touchpoints Are Key to Building a Strong Brand From Scott Glatstein, for About.com Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts or touchpoints molds the customer's impression of the brand. Some of these touchpoints are obvious, like product performance, and one-on-one customer interactions. Other touchpoints, such as …