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Find Your Market’s Sweet Spot

When you make the right offer to the right client, you can't miss. This article has been excerpted from No B.S. Sales Success in the New Economy by Dan S. Kennedy, available from Entrepreneur Press. A new sense of "responsible consumerism" has spread--or, if you take a very long view of history, returned--and people now … Continue reading Find Your Market’s Sweet Spot

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything. As every dedicated watcher of Mad Men knows, advertising is built on the genius of ideas. Inspiration can strike from any corner (and in every flashback). And beware: Even the greatest ideas are fleeting. But every now and then, an idea comes along that changes … Continue reading 10 Brilliant Marketing Ideas

Conversion Optimization Is The New SEO

Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search marketing is 1% about getting the click and 99% about what you do next. Starting here in 2010, conversion optimization is the new SEO. To be sure, SEO is … Continue reading Conversion Optimization Is The New SEO

10 tips to engage the press on your website

There really is no excuse for an online business not to have an effective and up-to-date press page. However, when researching company information for articles or for current news, it's disheartening to discover how many businesses are not making the most of this valuable area of their website. On a daily basis I trawl through … Continue reading 10 tips to engage the press on your website

Web Site Development and Promotion: Dos and Don’ts

The below was excerpted from a Net Atlantic presentation about web design and development topics delivered to the Annual Conference of the New England Telemessaging Association. Dos Offer your web site visitors an offer they can't refuse (such as FREE!) Make it obvious what you are trying to accomplish (or sell) Clearly guide your web … Continue reading Web Site Development and Promotion: Dos and Don’ts

Twelve Things Every Web Site Must Have For Business Success

You MUST have your name or company name, phone number, email address, and physical address somewhere on your web site, preferably on your contact information page. A street address is better to give than a Post Office box. If you want people to do business with you, you must provide at least this basic information. … Continue reading Twelve Things Every Web Site Must Have For Business Success

The Four Golden Rules of E-Mail Marketing

Rule No. 1: The e-mail must be Anticipated Why waste time and effort sending e-mails to recipients who don't need what you sell, don't want your products and know nothing about you? We recommend sticking with "opt-in" e-mail lists to optimize results. Don't have an address list of hot prospects primed to buy? Not to … Continue reading The Four Golden Rules of E-Mail Marketing

Pope to priests: Give us this day our daily blog

The leader of the Catholic Church has announced to his leaders and priests that they should be actively involved with the digital era and has called for a strong pastoral presence online. Don't believe for one minute that the Catholic Church remains in the Dark Ages when it comes to new technology. The Vatican has … Continue reading Pope to priests: Give us this day our daily blog