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Find Your Market’s Sweet Spot

When you make the right offer to the right client, you can't miss. This article has been excerpted from No B.S. Sales Success in the New Economy by Dan S. Kennedy, available from Entrepreneur Press. A new sense of "responsible consumerism" has spread--or, if you take a very long view of history, returned--and people now …

Web Site Development and Promotion: Dos and Don’ts

The below was excerpted from a Net Atlantic presentation about web design and development topics delivered to the Annual Conference of the New England Telemessaging Association. Dos Offer your web site visitors an offer they can't refuse (such as FREE!) Make it obvious what you are trying to accomplish (or sell) Clearly guide your web …

Free Download

After posting " Twelve Things Every Web Site Must Have For Business Success " I realised one of my own missing ingrediants was that I don't have "have an offer on your web site that your visitors simply can’t refuse ….. such as FREE!" Well, here is a freebie for you. It is humble beginnings but …

Twelve Things Every Web Site Must Have For Business Success

You MUST have your name or company name, phone number, email address, and physical address somewhere on your web site, preferably on your contact information page. A street address is better to give than a Post Office box. If you want people to do business with you, you must provide at least this basic information. …