Conversion Optimization Is The New SEO

Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search marketing is 1% about getting the click and 99% about what you do next.

Filed under: Online Marketing, Search Engine Optimization (SEO), Conversion Optimization, SEO

10 tips to engage the press on your website

There really is no excuse for an online business not to have an effective and up-to-date press page. However, when researching company information for articles or for current news, it’s disheartening to discover how many businesses are not making the most of this valuable area of their website.

Filed under: Online Marketing, Press Release, Web Site, Online Marketing, Press Release, Website

Marketers moving DM budgets to social media

Among today’s marketers, social media marketing is becoming more and more important, with many diverting portions of their direct marketing budgets towards the online channel, according to a new survey of 1,068 marketing professionals around the globe.

Filed under: Online Marketing, Social Networking, Direct Marketing, Social Media Marketing

Simplified Internet Marketing for Small Business Owners

If you’re confused about where to start with your online marketing, never fear. Here’s a quick breakdown in four simple steps outlining what you should do first to market your business locally online:

Filed under: Online Marketing, SME Business Issues, Internet Marketing, Online Marketing, Small Business

Facebook Marketing Tips: Make the Most of Your Fan Page

If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics:

Filed under: Blogging, Online Marketing, Social Networking

Social Engagement Marketing

I’m going to get you involved in a few of my pet hobbies, including tracking the social media market. I will update this thread when I find new data, but wanted you to contribute as well, so if you have info that you think should be included, please post and I’ll update this introduction.

Filed under: Online Marketing, Social Networking, Marketing, Social Engagement, Social Media, Tracking

Study Finds Marketers Embracing Social Media Marketing In A Big Way

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Filed under: Internet, Online Marketing, Social Networking, Research, Social Media Marketing

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com.

Filed under: Hospitality Industry, Online Marketing, British, Online Reviews, Vacation Accommodation

Learning From the Best of the Best in Online Marketing

Staying on top of the latest online marketing trends requires an extraordinary amount of time and resources. Because of that, our team at ClickZ — under the leadership of Mike Grehan — is committed to building upon our 13-year legacy as a central source for in-depth news, stats, commentary, best practices, and how-to’s in online marketing.

Filed under: Online Marketing, ClickZ News, Online Marketing, Thought Leaders

5 SEO Pitfalls to Avoid

Are you engaged in a Search Engine Optimization program and wondering how to get SEO Pitfallsmore out of it?

Filed under: Online Marketing, Search Engine Optimization (SEO), Pitfalls, SEO