Find Your Market’s Sweet Spot

When you make the right offer to the right client, you can’t miss.

Filed under: Marketing, Marketing, Sweet Spot

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.

Filed under: Marketing, Brilliant, Marketing Ideas

5 Marketing Strategies You Must Use to Thrive in Any Economy

I stumbled on a free report by the National Association of Marketing Professionals claiming that by consistently using  5 marketing strategies will help keep your business strong and healthy in any economy.

Filed under: Management, Marketing, Marketing, National Association of Marketing Professionals, Strategies

10 Reasons Your Marketing Messages Stink

You could write the most eloquent copy in the world, but even the best writing doesn’t always drive consumer responses. In other words, it takes more than an ability to write coherently to craft compelling, actionable and meaningful marketing copy that delivers a return on investment that small-business owners need.

Filed under: Marketing, Communication, Marketing

Connect With Your Customers

In 2008, Pete Blackshaw authored a book titled, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. You don’t have to be a math whiz to see that having angry customers doesn’t help your business agenda.

Filed under: Marketing, Relationship Management, Customer Care, Relationship Management

How to Boost Sales in a Deflated Economy

It’s time to stop playing defense. To survive a brutal economy like this one, you need to spend at least as much time building your business as you do cutting costs. That means going on the offensive.

Filed under: Business Re-engineering, Marketing, Sales, Business Overhaul, Deflated Economy, Sales